with strategic digital displays
HOW CAN DIGITAL SIGNAGE
HERE ARE A FEW EXAMPLES
DRIVE TRAFFIC IN: Statistics show that 80% of customers have entered a shop due to their attention caught by digital signs. That’s a significant amount of shoppers who otherwise, may have walked right on by. Retail is one of the fastest-growing areas adopting digital signage so to beat the competition; it’s well worth getting set up early.
INCREASE SALES: Research shows that serving relevant information close to the point of purchase increases purchasing decisions. A cleverly placed screen next to your sweaters, showing all of the information about where the material is from, how it’s ethically sourced, what it feels like to wear and so on could make the difference between one purchase or two. 44% of shoppers also admit to social media increasing purchasing decisions. With digital signage, you can easily add social media to your store’s displays.
SOCIAL MEDIA: Your digital display can be connected to your social media feed which engages your shoppers better, influences their purchase and increases brand loyalty.
INTERACTIVITY: Shoppers can interact with your digital signage to gain more information on a particular product, find stock remaining and even watch short videos. All that without engaging with a shop assistant. This gives shoppers their own time without feeling pressured and frees up the assistant.
EFFECTIVE COMMUNICATION: Direct shoppers to the right product, upsell, promote seasonal offers and new releases. All this can be done in seconds, pre-scheduled and remotely.